MarketingDigitally

Search Engine Strategies (SES) - includes Search Engine Marketing (SEM), Search Engine Optimization (SEO) and AdWords/ Pay-Per-Click (PPC) as part of an integrated marketing communications strategy. It is about ensuring the purpose of a search engine, its design and how SEO can help organizations improve search engine rankings, PPC tools (AdWords) and techniques. It well-planned out ways to improve and promote a website for good return in investment (“SMD103-Searh Engine Strategies”, 2016).The Importance of SES cannot be overemphasized. Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. Obviously we are rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recog

I am going to take you into the world of Digital Marketing! Hopefully, we have fun together. So let's get started. Why, when, what, where and how to do we do digital marketing? Digital marketing  / Data driven marketing ) is a term for the  marketing  of products or services using  digital  technologies, which is mainly on the Internet. It also includes mobile phones, display advertising, and any other  digital  medium. Why Digital Marketing: As we all know, the online world is a hub of commerce so we need clients to locate our own individual online store, in order to remain profitable. First of all,  digital marketing  is infinitely more affordable than traditional offline marketing  methods. An email or social media campaign, for example, can transmit a  marketing  message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. Also results can be easily tracked and monitored, no cumbersome market research