Search Engine Strategies (SES) - includes Search Engine Marketing (SEM), Search Engine Optimization (SEO) and AdWords/ Pay-Per-Click (PPC) as part of an integrated marketing communications strategy. It is about ensuring the purpose of a search engine, its design and how SEO can help organizations improve search engine rankings, PPC tools (AdWords) and techniques. It well-planned out ways to improve and promote a website for good return in investment (“SMD103-Searh Engine Strategies”, 2016).The Importance of SES cannot be overemphasized. Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

Obviously we are rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Before the new age overtakes them.

The digital age is here to stay, businesses that do not adapt will run the risk of going extinct! Perhaps the strongest case for incorporating a SES into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals. Meaning more revenue for businesses on board. But we have to remain findable prompting the need for Digital Marketing.

Why SES: As we all know, the online world is a hub of commerce so we need clients to locate our own individual online store, in order to remain profitable. First of all, SEM is infinitely more affordable than traditional offline marketing methods. An SEO media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. Also results can be easily tracked and monitored, no cumbersome market research involved.  In a logical manner, let’s define each elements within a search engine plan:

Search Engine Marketing (SEM) was once used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries ( “Online Advertising made Easy  “ 2016, .

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this write-up, we will not fail to mention another popular strategy know as Search Engine Optimization (SEO)-Here you (with keywords) and others(backlinks)  tell how you want to be found  on major search engines such as Yahoo, Bing and Google. Well known as the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else (“The Beginners Guide to SEO”, 2015).

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site

Work Cited Page

SMD103 - Search Engine Strategies. Retrieved from http//www.senecacollege.ca/ce/classes/SMD103.html

Online Advertising made Easy.  Retrieved from http://www.wordstream.com/search-engine-marketing

The Beginners Guide to SEO. Retrieved from https://moz.com/beginners-guide-to-seo