I am going to take you into the world of Digital Marketing! Hopefully, we have fun together. So let's get started. Why, when, what, where and how to do we do digital marketing?

Digital marketing / Data driven marketing) is a term for the marketing of products or services using digital technologies, which is mainly on the Internet. It also includes mobile phones, display advertising, and any other digital medium.

Why Digital Marketing: As we all know, the online world is a hub of commerce so we need clients to locate our own individual online store, in order to remain profitable. First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. Also results can be easily tracked and monitored, no cumbersome market research involved.

The Importance of Digital Marketing cannot be overemphasized. Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
Obviously we are rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Before the new age overtakes them.

The digital age is here to stay, businesses that do not adapt will run the risk of going extinct! Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals. Meaning more revenue for businesses on board. But we have to remain on the first page prompting the need for Digital Marketing.

In the next couple of weeks we will talk about the following ways to go about Marketing Digitally:

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)



Comments

  1. Meofcourse24 September 2019 at 09:40

    I find it interesting and would like to use the digital marketing.
    I wish to start a company after I get my licence in Immigration to Canada mainly from India.
    How would you suggest I reach out to these prospective clients?
    A line in reply along with an approximate cost would be appreciated.

    ReplyDelete

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