Let’s talk Analytics & Metrics: Earlier we had introduced all forms of social media marketing, hopefully by now all should come together for you readers. The content of social media and why we do it in the first place, also the how and why we do it in the first instance. Now let us talk about measuring its result-We need to know if it is working for us, how it is working and where it is working. In so doing we will need to discuss the Return on your investment. There are different ways to do it, those can also be done by Google forwarded calls through Ad Words marketing. Easy stuff! Basic Steps of Web Analytics Process Most web analytics processes down to four essential stages or steps, which are: Collection of data: This stage is the collection of the basic, elementary data. Usually, this data is counts of things. The objective of this stage is to gather the data. Processing of data into information: This stage usually take counts and make the
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Search Engine Strategies (SES) - includes Search Engine Marketing (SEM), Search Engine Optimization (SEO) and AdWords/ Pay-Per-Click (PPC) as part of an integrated marketing communications strategy. It is about ensuring the purpose of a search engine, its design and how SEO can help organizations improve search engine rankings, PPC tools (AdWords) and techniques. It well-planned out ways to improve and promote a website for good return in investment (“SMD103-Searh Engine Strategies”, 2016).The Importance of SES cannot be overemphasized. Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. Obviously we are rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recog
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I am going to take you into the world of Digital Marketing! Hopefully, we have fun together. So let's get started. Why, when, what, where and how to do we do digital marketing? Digital marketing / Data driven marketing ) is a term for the marketing of products or services using digital technologies, which is mainly on the Internet. It also includes mobile phones, display advertising, and any other digital medium. Why Digital Marketing: As we all know, the online world is a hub of commerce so we need clients to locate our own individual online store, in order to remain profitable. First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. Also results can be easily tracked and monitored, no cumbersome market research