Let’s talk Analytics & Metrics:


Earlier we had introduced all forms of social media marketing, hopefully by now all should come together for you readers. The content of social media and why we do it in the first place, also the how and why we do it in the first instance. Now let us talk about measuring its result-We need to know if it is working for us, how it is working and where it is working. In so doing we will need to discuss the Return on your investment. There are different ways to do it, those can also be done by Google forwarded calls through Ad Words marketing. Easy stuff!

Basic Steps of Web Analytics Process

Most web analytics processes down to four essential stages or steps, which are:
  • Collection of data: This stage is the collection of the basic, elementary data. Usually, this data is counts of things. The objective of this stage is to gather the data.
  • Processing of data into information: This stage usually take counts and make them ratios, although there still may be some counts. The objective of this stage is to take the data and conform it into information, specifically metrics.
  • Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as Key Performance Indicators (KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization.
  • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing market share.
Each stage impacts or can impact (i.e., drives) the stage preceding or following it. So, sometimes the data that is available for collection impacts the online strategy. Other times, the online strategy affects the data collected.

Measuring Digital-Marketing ROI

As you set out to plan your marketing strategy and budget, an important first step is to calculate the ROI for each of the marketing channels you currently use. Here are some quick tips for measuring ROI of the following key digital-marketing channels:
  • Email marketing – This is the area to spend much of your waking moments working on. And you’ll quickly realize how unbelievably measurable email marketing is in terms of ROI. You can measure the value of your list-building efforts and, ultimately, the value of the conversions you drive from your emails – from opens to clicks to landing-page conversions.
  •  PPC advertising – PPC is so incredibly grounded in data that you can measure just about every aspect of it to determine exactly what you’re getting as a return. Some important ways to measure ROI for your PPC marketing efforts include:
    • Using dedicated landing pages for your ads.
    • Using call tracking on those PPC ad pages and making sure your analytics are solid. As a result, you’ll know exactly what you’re paying for the traffic, how much is converting, and what level of revenue is coming in.
    • Calculate your cost of acquiring your leads, as well as the ROI from each of those leads.
  • Social-media marketing – Measuring the ROI for social-media marketing can be a lot more challenging since its results involve such intangibles as engagement, audience reach, and “buzz.” There are ways to track social-media success, however, including such measures as the number of fans, followers, page likes, retweets, repins, web mentions, and sales levels. The following are also some free tools that are available to help measure your social-media ROI:


Work Cited Page
How to Measure Digital –Marketing ROI for 2014 and Beyond. Retrieved from https://fulcrumtech.net/resources/measure-digital-marketing-roi/
 In Wikipedia. Retrieved July 3, 2017 from https://en.wikipedia.org/wiki



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